SRIKANT KAPOOR India

Advertising, Digital Marketing, Vendor Management, Economics, Research methodology, Consumer behavior, Business studies, Statistics, Business communication, Ugc (net) entrance

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About Me

Whether I’m in a classroom or in a corporate my mission is the same: to make marketing practical, research-backed, and results-driven. If you're in academia, industry, or education and want to collaborate, let’s connect. Specialties: Marketing Strategy, Marketing Research, Marketing Analytics, Consumer Behaviour, Services Marketing, Communication, Academic Publishing, Student Mentorship to highlight a few!

I am a UGC NET (Management) qualified faculty and a scholarship holder in UPMCAT-1998. I have a Masters in Business Management by Madurai Kamaraj University, along with a Post Graduate Diploma in Business Management, full time, approved by AICTE and under Chaudhary Charan Singh University, Uttar Pradesh. I’ve spent 20+ years teaching and training minds in the art and science of marketing strategy, consumer behaviour, and communication. I’ve spent 20+ years living and breathing marketing — in classrooms, conference halls, boardrooms, and now, online. Along the way, I’ve authored 9 books, published over 20 papers, delivered talks across India, and trained hundreds of students and professionals.

As an Assistant Professor and Management Trainer, I teach MBA and BBA students across India, blending academic theory with real-world insights in subjects like Consumer Behavior, Marketing Strategy, and Services Marketing. I’m also the author of 9 reference books, contributor to 20+ research papers in UGC and Scopus-indexed journals, and a creator of practical case studies used across business schools. My goal? To make marketing not just informative — but transformational. Now, I extend that mission through online classes and digital learning experiences — so anyone, anywhere, can access high-quality, applied marketing education that actually moves the needle.

Tags
  • Financial management
  • Business studies
  • Economics
  • Statistics
  • Marketing research
  • Communication

Resume

Madurai Kamaraj University
MBA
Marketing and HR
2009 — 2011
Institute of Management Studies
PGDBM
Marketing
1998 — 2000
Postgraduate qualification
Amity Global Business School, AMITY UNIVERSITY NOIDA
Associate Professor
Teaching and Research
May 2009 — October 2020
Postgraduate qualification
UGC(NET)
UGC NET -MANAGEMENT
UGC
2012 — 2022
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